I have been browsing some websites of organizations lately.
I noticed a few things that stand out from my observation.
1. Websites that are dated are not tended and updated on a regular basis.
2. Websites that are unattractive are dated and not updated too.
3. Websites of organizations that are unattractive have disadvantages because people do not want to spend more time learning about the organization, therefore not being able to get them to donate, get involved, and become their supporters
4. Websites that are not well-maintained reflects the organization in a negative light, either they are too preoccupied with their operations, have no resources to get better websites or they do not care how they look online
All these things are assumptions people tend to make when they visit a website and found it lacking in many ways.
What we see with our own eyes is reality. And when we a great website, we know that the organization is probably great or doing a good job with their mission. These assumptions are made on the basis of the first impression- the online presence.
Make your online presence the best representation of the organization- interesting, relevant, and well-differentiated.
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