No matter how good you are, how best you are in your field, if you are not evolving and learning everyday, your business, organization, or skillset will hit atrophy and will fall by the wayside of the fast-evolving marketplace.
The market is as brutal as it is. It does not care if you are bankrupt, or starving or needing affirmation. It only wants the best that you can offer. The kind of service, product, skills, and talent that the market can appreciate and pay.
Will you be those that will be take waves when the market is at the peak or those that wait until the innovation has plateaued and you become the laggards and late bloomers? Do you take innovation by the horn and say "we will innovate now before we get disrupted?" or say " let's take our time, we are fine right now and there is no need to rock the boat?". The latter are the words of doom. It spells trouble in the long term for the convenience of the present.
Evolve or disappear in the marketplace. That is how tough you need to play because the market does not wait for anybody to be convinced. It is there for the taking for those that are smart, nimble, aware, and ever-present of opportunities and challenges. They ride on the crest of what is possible.
Do not be complacent about where you are in your career. It is not at ticket to a great retirement or a way to pat yourself that life has been good. It can change anytime and only disrupted workers are bitter workers. If you have to end it well, end it on your terms. The way to live to is to have plans for the next steps. Nothing is so stable now that cannot be moved.
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