Last week, I met two service providers and had a chat about business. Both of them have admittedly, that their businesses were not doing particularly well.
One cited the lack of clients, while the other one cited the lack of time for the delivery.
Obvious to their situation, it doesn't take time to figure out that both of these professionals lack the awareness of their own marketing effectiveness or just plain effectiveness.
Time is also a silly excuse considering that this is not an avocation but a fully operational business. Lack of time to market and get in front of your customers means that you have decided that doing other activities are important than that. Period.
Lack of client means one thing: you are lacking the activity that will attract, convert, and retain those clients that are precious for your business to grow.
You can control these variables: time, talent, and available resources.
If you are, not then either you have given up, have inadequate strategies, or you are not executing those things that you know you should be doing.
Check yourself in the mirror.
This is the time of the year when we give thanks for all the great things that we are having.
Find a person to thank for, be specific about how he/she made a difference in your life, and lift him/her up in prayer, kind words, and encouragement.
Pay the kindness forward to another person who needs support.
We all need each other more than we think.
If you stop assigning blame, instead finding the cause and then finding the right solution, then the organization or your life will be in much better shape.
It's not your boss' fault.
Everyone in the organization can make a difference and can play a vital role in keeping everyone accountable, responsible, responsive, and connected.
Holding one responsible for the culture, success, failure, or missteps of the organization is too unfair.
Yes, there are paid employees but at the end of the day, there is no culture, success, failure, or misstep that is brought about by a lone gun man. There is no higher power conspiring against you either.
What can you do right now to make your workplace (change it if you want) better than it was yesterday?
Do your part!
There is a vast number of non-profits and start-up companies in the galaxy looking or searching for financial resources to enable them to do what they want to do.
Director A said: Well, we don't know what the government will do next, we just have to wait and see!
Director B said: We don't know what the government will do next, we will go ahead despite the uncertainty and forge a strong future so we can mitigate these vacillations.
Who do you think has a better fighting chance getting out of this stronger, better, and more successful?
All about mindset, my friend.
When every one is trying to defend their previous standing, those that are willing to invest in a longer term sustainability will have the likelihood of actually making it.
There are many approaches and methods that one can use to deal with a management issue. Not all of them, though can get you directly to the solution.
Some are too cumbersome, you don't even want to embark on the program. Even for the personal empowerment solutions, you wonder if the nine steps towards debt-free lifestyle can make you even broke!
That nine steps or twelve stages will not get you closer to your destination unless you break it down and only use what is pragmatic for your situation.
Blindly following the prescribed actions without considering if it is appropriate, value-adding, and practically easy to execute is wasting precious time and effort.
Do the needful-get a big cauldron and mix them all.
1. What gets traction, has long-term promise & viability, and resonates well with the culture and direction of your organization?
2. Aside from costs, what time commitment and effort are involved?
3. Who is championing this and will ensure that things get done properly?
If you find it difficult answering these questions, then you have yet to learn about the proposed solution and get your head down to work.
Look for evergreen principles and eschew the fads and newer models.
In five years, these will fade and you will be surprised Drucker's ideas are as relevant as fifty years ago!
Price is a representation of value.
For a lot of people, price is a cost. Yet, they do not see the real value of the product/service. The heater in winter has real value. It has health, safety, and well-being (not to mention survival) benefits that you can enjoy for the duration of the product's life. It has to be of excellent quality, reliability, and guaranteed safety. It has to satisfy the customer's basic needs and more.
For a lesser price, these satisfiers might be compromised, or you end of paying for more or suffer from the lack of its benefits. This equation, sadly, is lacking in most of the buying public.
A Benz or a Bentley customer is not coming to the store for the price. It is coming because of the perceived strong value of the product. They want what it represents so as the new model of Apple smartphone or MacBook.
Zero investment is zero accountability. Cheap investment is cheap accountability.
Price filters off shysters, jokers, and pretenders. For small businesses, it can safeguard your time from pandering to those who want more for less.
Make no mistake and stop blaming false marketing for what you end up with.
You get what you pay for.