It’s a whole new world for those who wanted to make a difference at the global level.
Facebook, Twitter, Instagram, cryptocurrency, cybersecurity and privacy issues have proliferated in the last 10 years. The rise of social media and the “me-media” has changed the landscape of activism, organizing, communicating and receiving feedback from the recipients of development work.
It also presented ethical, security, and privacy questions and dilemmas, that were not presently on-your face a decade ago.
It also opened the door for more attention and focus on stories where people and communities can take control over their narratives. eCommunities and emovements have arisen to build up local stories and ideas that have become possible and feasible in this day and age.
Here are the top tips in engaging social media for good:
1. Create compelling human interest stories that people can be moved to action. Be humane- it is not for publicity stunt or propaganda. These stories should be authentic and real. Real stories for real people.
2. Create a community of passionate supporters. Infuse it with relevant content-stories, facts, and people that have a strong connection with your cause and can also bring in the right support for it.
3. Do not join the bandwagon and start joining all the social media. What is the ROI of investing in such platform? What is the outcome? What is the best place to be for your work and organization?
4. Learn that marketing is about building relationships with people, not talking as trolls over FB, Twitter, Instagram.
5. Your self-worth and organizational worth are not tied to the number of likes, clicks, and shares. Do not believe in gurus that sell SEOs and marketers that sell marketing to marketers.
6. The lines between personal and public are thin and porous. You don’t have to be personal but be personable. If you are not proud of putting stuff in public, don’t do it! Fact-check your work and make sure it is accurate.
7. Make it easy to share and let authentic community members add their perspectives, thoughts, and opinions. Remember, in the long run, true communities win over haters, trolls, and wannabes.
Use social media to connect, empower, and elevate your stories and your charities. This is the new medium for this generation. It is not perfect but it's free and can be powerful.
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