Executives trying to make a difference in their roles, making an important decision, or improving their organization should always ask: So what? Data is easily generated these days. Sometimes, it takes the place of Strategy, instead of using judgements to create a singularity of purpose. When this happens, data will fail in pointing you to the right direction. Humans interpret data, not the other way around. Creating a calm above the data noise is very important. Asking so-what questions eliminates the overdependence on data and trends, focuses the attention on the long-term objectives, and frees up the mind to think beyond the here-and-now, short-term gains. Do you ask a lot of so-what questions, lately? If this article resonates with you, please share this with your colleagues and networks. You can also subscribe to our monthly newsletter to be the first to know of resources available for you. Contact us to resolve your challenges.
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