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9/3/2019

the so-what? test

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Executives trying to make a difference in their roles, making an important decision, or improving their organization should always ask: So what? 

Data is easily generated these days. Sometimes, it takes the place of Strategy, instead of using judgements to create a singularity of purpose. When this happens, data will fail in pointing you to the right direction. Humans interpret data, not the other way around. 

Creating a calm above the data noise is very important. Asking so-what questions eliminates the overdependence on data and trends, focuses the attention on the long-term objectives, and frees up the mind to think beyond the here-and-now, short-term gains.

Do you ask a lot of so-what questions, lately? 


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    ​Hello!  My name is Maiden Manzanal-Frank, also known as the Global Strategist. I am an award-winning diversity champion, organizational development expert, writer, speaker, a Rotary Peace Fellow, an upcoming author, and an incurable realist. I work, write and engage others in the  intersection of impact through innovation and sustainability.  I accelerate on-purpose organizations' achievement of impact and growth strategies through the alignment of their stakeholders so they can do greater good in the world. I keynote in conferences and corporate events every year. I'm writing my first commercial book on Global Impact Leadership. You can chat with me at LinkedIn.


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