The road to value is paved with good intentions but a lot fall short of the actual desired outcomes.
For the performance-driven, short-term minded-organizations where quarterly performance is greatly prized and rewarded, the tendency is to have a tunnel vision, sort of blinders that tend to decrease the ability of management to think strategically, out of the comfort zone.
The value proposition is central to all high-performing organizations where resources are scare, the competition is tight, and the regulations/standards are getting higher and higher, both from internal as well as external sources.
Creating and maintaining the outstanding value provided to customers, consumers, target groups, clients, or stakeholder is a lofty but also an imperative to have. This what separate healthy and successful organizations from the pretenders and apathetic ones.
Executives and managers should ask themselves, what ever I am doing, will this add, expand, and increase value for the organization or not?
If you can trace your work to the overall organizational goals and objectives, the organization has equipped such alignment to happen. This alignment does not come by accident or any of the good coincidences. It is intentionally designed to focus all the resources to its desired outcomes.
Value leads to more excellence, efficiency, and effectiveness. Without clear, compelling, and solid value for the organization, for society, and for its target audience, the organization has lost 'its touch with reality' might be just cruising along, waiting for obsolescence.
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