For marketing your products and services, there are a few words for you, brave souls.
To be relentless in your belief that your product/service has a great value to offer. You have to believe it wholeheartedly in order that the buyer will not only know that you are truthful but you take great pride in what you do and the products that you market.
To be relentless that in our everyday work, you believe that there are many people that can benefit from your products/services that will improve their lives, whether professional, personal, economic, healthy, spiritual, or a combination of these.
If you don't believe in your own products and services, no one else will be convinced of its benefits, potency, relevancy, utility, and ease of use (other features!).
To be relentless is to provide outstanding customer service, before the sale, into the sale, and after-sales, building relationship so that the customer's needs are addressed and that they know they can count on you for help any time, whether they decide to buy from you or not.
For the best doctor, dentist, foot massage therapist, baker, lawyer, accountants- we go by the word-of-mouth and referrals from people we trust-our families, friends, and co-workers.
Referrals come from delighted clients and customers who are eager to spread the word because they were helped, their problems solved/alleviated, and their needs met. In other words, delighting the customer in your everyday work (not just when you are out there and banging the pavement) is paramount.
Whether you are on the phone, meeting new people, writing an email, in the subway or bus, queuing for that coffee, these are opportunities to market your products/services in a positive way- by telling them exactly why you love your own products/services.
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