If you're cooking a meal, you start thinking about ingredients, your process, and time it will take to get it ready by meal time.
If you're cooking up your fall programming or service, what would that look like when the boom is just about the corner. The Prime Minister is being egged on to get the full opening on Canada to the whole wide world. The vaccination of the masses is on the swing. Despite the new variants, the economy is opening up slowly and carefully.
Now is the time to start planning for the great emergence. Do not stop at remote and virtual when you can cancel in case it wont work. Put your best foot forward and begin business in full swing.
I just had two conversations with people who were suddenly surprised that there's more demand that they had anticipated. This is not rocket science. We should expect this to come.
The value of preparation is timing, timing, and timing. Things are on the upswing.
The question to you is: Are you ready for the upswing or still commiserating downwards?
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