![]() Last year, I discussed that Mission is not Enough. Being an on-purpose organization alone without exhibiting sufficient value for society through their target partners is a major degeneracy. Few organizations behave differently in purpose sector and do not exhibit these following traits or tell these drama: 1) Self-privileged- We do good in the world, therefore you should....... us. 2) Poor us, we do God's work-We don't have money for investing with our talent, systems, and operational excellence. We don't have overhead, therefore, you should trust us to be excellent in delivery. Non-sequitur.. 3) It's enough to do good- We don't need to innovate. Our mission speaks for our existence and that's enough for you to give as grants, donations, etc. Mission is not enough. Being good seldom works. 4) There's too much need out there, we are overstretched, please stop demanding more!- We don't need to do better than what we do currently. These are lame excuses for organizations whose relevance has become antedated without them knowing. Look yourself in the mirror, if these are the same words you are operating with in late 2020 as an executive, get out of the way or get your acts together. Nobody will ever laud that your organization existed, they only care if you have performed well beyond society's expectations. If this article resonates with you, please share this with your colleagues and networks. You can also subscribe to our monthly newsletter to be the first to know of resources available for you. Contact us to resolve your challenges.
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