What's the name of your game? What business are you in?
Let's start with McDonald's. You might think that they're there for flipping burgers and selling $1 coffee. Think again. They hold the best real estate everywhere they go, all over the world.
If you're on-purpose organization is about saving the world, think again. There's no such thing as saving the world in general terms and hope that it sticks. The more precise you are about you're raison d'etre, the more power you have to bring your mission out into the world.
Focus on what you are built up to do, not what you are tempted to do.
Focus on external impacts for your main customers/clients. You exist to give value, no less than that proposition.
What differentiates with you from other organizations doing the same things are you values, ethics, and culture.
These three things permeate all throughout the organization, creating tremendous impact on your bottom lines and your impact achievement.
Name your game and be ultra-excellent in carrying out your mission, that no one can ignore you!
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