MISSION IS NOT ENOUGH

Mission-based organizations should think twice about creating more mission work without the full support and wisdom from a business sustainability standpoint.

Most of the time, they wrestle with the fact that since they have the work of helping, they should be able to marshal resources, support, and other important resources to fully realize their objectives. This is never automatic.

It takes a lot of courage and guts to realize that mission is not enough and will not be sufficient to carry the organization through its many stages of development.

If there is no evolution in management and business understanding, the mission becomes unproductive-"hence, give me because I give this back" will later on become subject to more critical and demanding requirements from society. This is painful to see as many organizations languish in near obsolescence without realizing their fullest potential. 

There is only one way- to review their business model and ask the most important question: if this is not working for us, can we be flexible in getting to our objectives through an alternative model of doing and being? 

Let's approach this with an open mind and an open heart.

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