Twice, I met a group of community organizations and I asked if I can attend their interagency meeting. I got the impression that they don’t like somebody such as a business joining them. I tested the sign. It says, "everyone is welcome." Apparently, it is not. In the non-profit world, there is a love-hate relationship towards businesses. Are you selling your business to us? Is that what you are going to do? Well, everyone is selling right? Non-profits sell their programs and services. Sell their organization to volunteers and donors. Sell their behavior change ideas. Sell their causes and perspectives. Sell their goodness. Sell their books, magazines, concerts. Sell their FB, twitter, Linkedin posts. Sell their gala nights, raffles, and fundraising events. When desperate, bite the bullet, sell short of itself. Aren’t we all selling something, one way or another? Even if you are not working for another person, organization or working for yourself, you are still selling something. Perhaps an idea about something that matters to the people you care about, your community, your country, the world at large. Everyone is selling something. There is always the appropriate time, place, and condition to do that. Being spammy is not one of them. When gate keepers tell you that selling is not allowed. Tell them, aren't you selling too? That could twist the paradigm right there. If this article resonates with you, please share this with your colleagues and networks. You can also subscribe to our monthly newsletter to be the first to know of resources available for you. Contact us to resolve your challenges.
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