Communication without purpose

5/31/2019

COMMUNICATION WITHOUT PURPOSE

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What is communication without strategic purpose?

It is like a cymbal being beaten incessantly without rhyme or reason.

It is the spam you don't want to receive.

It is the advertising in the television that you want to skip when it's on.

It is your company newsletter that is telling all the good news but not taking time to consider what bad news needs to be communicated too!

It is the talking without the regard for the needs of listeners.

It is empowering to talk and communicate in itself without the higher purpose of fulfilling one's life mission or organizational mandate.

Stop wasting your resources on one-way communication. It is good to build skills on communication but without alignment to the strategic objectives, it becomes a self-development crusade. It is just 'good-to-have.'

Author

Hello! My name is Maiden Manzanal-Frank, also known as the Global Strategist. I am an award-winning diversity champion, organizational development expert, writer, speaker, a Rotary Peace Fellow, an upcoming author, and an incurable realist. I work, write and engage others in the intersection of impact through innovation and sustainability. I accelerate on-purpose organizations' achievement of impact and growth strategies through the alignment of their stakeholders so they can do greater good in the world. I keynote in conferences and corporate events every year. I'm writing my first commercial book on Global Impact Leadership. You can chat with me at LinkedIn.

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