In the Philippines, we have a traditional song that goes....
"Planting rice is never fun"
"Bent from morn till the set of sun"
"Cannot stand and cannot sit"
"Cannot walk for a little bit"
It is not fun at all when you have a water buffalo that wanted to do something else! Life in rural Philippines had changed dramatically but in very remote locations, you can see a farmer with his buffaloes.
I don't know about you but planting the seeds of consciousness starts with preparing the mindset for a new thinking, acting, and doing. It is laying the ground work for future action that will take place in not so distant future. It happens in organizations that are thinking strategic, thinking long-term, and thinking about investing further along. Managers need to think carefully how to set the stage, create an environment where the status quo is no longer adequate to account for challenge, let alone, to compete effectively.
The best scenario is the one that comes from the decision-makers themselves and this goes not by serendipity but by actually nurturing and creating those needs for action, the ownership will be there, and of course, the resourcing will never be behind.
Leading from behind is more art than science. Let your nudge take them where you want them to go.
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