Cheap airlines are getting better and better.
Newer offerings in new routes. More options to choose from such as print your own tickets, online check-in, are getting better as well.
This is very good for fliers whose budget cannot afford the amenities and the frills of the regular airlines.
The key here is providing value to the point that customers are eager to try on without sacrificing a lot of dollars for the whole experience. The safety, comfort, and overall no-frills experience are what counts at the end of the day. Beware, if you do not read the fine print, you get charge for every little thing. Little thing that we take for granted but adds costs to the operations.
When did you start to think about your organization's value addition to your customers? Is it the price, comfort, peace of mind, guarantees, "the relationship," or the expertise your provide? or how about the lethal combination of these musts.
In these days, standing out in the market is not being the loudest or the most noisy product or service. It is about the filling the gaps, combining the best value for your offer, and ensuring a follow-through of a great experience.
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